Media Consultant

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Page 1 - Media Consultant

Page 1 - Media Consultant

Contact Details

Contact Details

Name *

Email *

Company *

Phone Number

Job Title

The information provided will be used to contact you to discuss your fee estimate. It will not be used for any other purpose.

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Page Step 2 - Media Consultant

Page Step 2 - Media Consultant

Will you be working for a Barb underwriter or subscriber?

Will you be working for a Barb underwriter or subscriber?

Will you be working for a Barb underwriter or subscriber? *

Yes
No

The following companies are Barb underwriters: BBC, ITV, Channel 4, 5, Sky and the IPA (including their member agencies).

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Page Step 3 - Media Consultant

Page Step 3 - Media Consultant

Are you working with Barb data exclusively for this one client?

Are you working with Barb data exclusively for this one client?

Are you working with Barb data exclusively for this one client? *

Yes
No

Please take care to answer all questions to the best of your knowledge.

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Step 4 - Media Consultant

Step 4 - Media Consultant

Do you advertise on your website, or via other means, that you provide Barb data or Barb-related services?

Do you advertise on your website, or via other means, that you provide Barb data or Barb-related services?

Do you advertise on your website, or via other means, that you provide Barb data or Barb-related services? *

Yes
No

Please take care to answer all questions to the best of your knowledge.

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Step 5 - Media Consultant

Step 5 - Media Consultant

Will you be treated as though you are part of the company whilst you are using and analysing Barb data, for example working from the underwriter's / subscriber's office and using the facilities like any other employee would?

Will you be treated as though you are part of the company whilst you are using and analysing Barb data, for example working from the underwriter’s / subscriber’s office and using the facilities like any other employee would?

Will you be treated as though you are part of the company whilst you are using and analysing Barb data, for example working from the underwriter's / subscriber's office and using the facilities like any other employee would? *

Yes
No

Please take care to answer all questions to the best of your knowledge.

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Select Option - Step 6

Select Option - Step 6

How many clients will you be providing Barb data or Barb-related services to?

How many clients will you be providing Barb data or Barb-related services to?

Select below: *

Required field

Please indicate how many clients you will be providing Barb data or Barb-related services to?

A Barb-related service is a service which is in any way based on Barb data; for example econometric modelling or integration of Barb data with other data sources.

Any client that has been provided with Barb data or a Barb-related service must be a Barb subscriber in their own right.

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Barb Audiences Ltd

The industry’s standard for understanding what people watch

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About Joint Industry Currencies

The Joint Industry Currencies are unique. The industry created them to provide audience numbers and trading metrics for each advertising medium.

They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium.

As well as creating the standard metrics that serve as the bedrock for evaluating and trading advertising media, the joint industry currencies also provide critical inputs that enable advertisers and their agencies to understand the effectiveness of cross-media marketing campaigns.

How they are built and how they work is open to scrutiny – they are transparent in what they do. The currencies are the most robust and comprehensive datasets available. Each is produced and offered at cost, delivering unrivalled value for money.

The UK Joint Industry Currencies are ABC, Barb, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR and ROUTE.

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